Lisa Marie Fernandez is a luxury lifestyle brand that redefined modern swimwear and introduced the concept of destination dressing.

 

Launched in 2009 by former fashion editor Lisa Marie Fernandez, beginning with seven Bond Girl–inspired bikinis, the brand pioneered the neoprene trend with surf-style maillots—bringing meticulous construction and fashion-forward design to the world of swim.

 

Lisa Marie Fernandez quickly emerged as a trailblazer in modern swimwear, reshaping the category through fabric innovation, superior construction, and directional silhouettes. At a time when functionality and style rarely coexisted, LMF introduced swimmable, high-fashion bikinis and one-pieces in unexpected materials—setting trends with terry cloth, seersucker, velvet, denim, corduroy, crepe, vegan leather, and PVC. The brand’s signature flounce styles in bonded fabrics became instantly iconic.

 

With a clear intention to influence how women dress on holiday, Lisa Marie Fernandez pioneered a new approach to warm-weather style—designing clothing specifically for the beach. She called this look Destination Wear, elevating vacation dressing with RTW-inspired silhouettes reimagined in linen and gauze—layered seamlessly over swimwear.

 

Effortless sophistication is at the core of the brand. Inspired by the way Lisa Marie lives and dresses, each silhouette is designed to be a timeless staple—coordinated, mixed, and matched with ease. These are the pieces she packs, wears, and captures on her travels—meant to move with you through every destination and the memories made along the way.